A/B Testing

What is A/B Testing on Social Media: Beginner’s Guideline

A/B testing on social media is a powerful tool for making the best ads for your specific situation. A/B testing goes back to the days before the…

Facebook Marketing

Facebook Marketing: A Comprehensive Guideline

With over 2.74 billion monthly active users, Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with…

Social Media Marketing

Social Media Marketing

Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media platforms on which users build social networks and share information…