OFF Page SEO includes all the SEO activities and strategies that are taking place outside your website. OFF Page SEO is often associated with just link-building, but it is more than that. Tactics like content marketing, engaging with the audience outside your website, listing in directories, etc are all part of this SEO strategy. These contribute to your website ranking and do not involve making any changes to your website.
Off-page SEO drives traffic back to your pages and most importantly, shows the search engines that you are a reliable website. It builds your site’s authority in the domain. Link building is one of the important off-page SEO tactics that signals Google’s algorithm when it comes to ranking pages. Apart from link building, there are many other off-page tactics that help you grow your brand’s organic search traffic, like:
- Social Media
- Content Marketing
- Brand Building
- Local SEO
- Influencer Marketing
- Guest Posting
- Podcasts, etc
Why off-page SEO is important?
Google considers multiple factors before ranking a particular page/website and off-page is one among them. It is difficult to rank only via content; this is where your off-page or link building plays an important role. It, in a way, tells Google what others think about your site, and that is why having backlinks from a quality, relevant websites becomes important. Read More
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