OFF Page SEO includes all the SEO activities and strategies that are taking place outside your website. OFF Page SEO is often associated with just link-building, but it is more than that. Tactics like content marketing, engaging with the audience outside your website, listing in directories, etc are all part of this SEO strategy. These contribute to your website ranking and do not involve making any changes to your website.
Off-page SEO drives traffic back to your pages and most importantly, shows the search engines that you are a reliable website. It builds your site’s authority in the domain. Link building is one of the important off-page SEO tactics that signals Google’s algorithm when it comes to ranking pages. Apart from link building, there are many other off-page tactics that help you grow your brand’s organic search traffic, like:
- Social Media
- Content Marketing
- Brand Building
- Local SEO
- Influencer Marketing
- Guest Posting
- Podcasts, etc
Why off-page SEO is important?
Google considers multiple factors before ranking a particular page/website and off-page is one among them. It is difficult to rank only via content; this is where your off-page or link building plays an important role. It, in a way, tells Google what others think about your site, and that is why having backlinks from a quality, relevant websites becomes important.
Off-page SEO involves building links from multiple sources. These links are of two types:
- Do-Follow Links
A do-follow link is a default link type that allows Google bots or spiders to pass link juice or value to the link or webpage that is linked to. For e.g.: If a renowned fashion magazine, let’s say X, adds an article to their website and gives a do-follow link to relevant business, let’s say Y, it means that X is giving some of their own value to Y. This value helps Y achieve a better PageRank and rank better on SERP. The best way to use a do-follow link is to add a relevant keyword as the anchor text.
Google observes the number of do-follow links you get to your website and from the number of separate domains you get it from. The more the number of do-follow links from multiple and relevant domains, the more the value that is being passed.
This is what a do-follow link looks like:
<a href=”https://www.ajgraphics.tech”>AJ Graphics</a>
- No-Follow Links
A no-Follow link type means Google bots or spiders will not follow such links. They won’t pass any link-juice or value to the page where that is linked to. As no link juice is passed, no-follow links won’t have any influence on rankings. No-Follow links were introduced in an attempt to stop web spam.
This is what a no-follow links look like:
<a href=”https://www.ajgraphics.tech” rel=”nofollow”>AJ Graphics</a>
Below are some of the off-page SEO factors to consider:
- Domain Authority
- Site Traffic
- Link Type
Domain authority is a measurement metric or score that was created by Moz to give an overview of a site’s performance. When doing off-page activities it is important to consider domain authority. Domain authority, or simply DA, represents the quality of a website. If a backlink leads from a website with higher DA to a website with lower DA via a do-follow link, it helps the lower DA website have a better page rank and rank well in SERPs.
It is important to get links from higher DA sites; however, it is more important that these sites be relevant to the one you want to link to. For e.g. If you get a link from a fashion brand with a high DA to your website which is all about a car dealerships, it will not make sense, and excessive irrelevant backlinks can trigger algorithms for a penalty.
When doing off-page activities like forum posting, bloggers outreach, etc. it is important to understand how much traffic these sites/people can drive towards you. For e.g. if you wish to do a blogger outreach activity or forum submission, you will check those site’s traffic with a chrome extension like SEO Meta in Click. Once you confirm that the amount of traffic the site receives is substantial enough, you can proceed with the activities.
There are two types of links that we build while doing link building or off-page activities. They are dofollow and no-follow Links as elaborated above.
Reputation can be measured by how much traffic they are getting and what is the overall reviews for that brand etc.,
Importance of Obtaining Relevant Backlinks
Whenever the question ‘what is off-page SEO’ is asked, backlinking is one of the first answers. Backlinks have played a crucial role in elevating the SEO rankings of websites above and beyond.
Over 100 billion searches on Google are made daily that have products or services like their search queries. Most of the clicks from these searches are driven by over 200 ranking factors decided by Google, and backlinks are one of them.
Natural links to your website that are present on any website with a good enough domain authority act as a vote of confidence from these websites for yours in the eyes of Google. It helps search engines trust the content on your website more.
Off-page SEO works to make sure that your backlinks are strong and visible to search engines. But how do you get relevant and user-friendly backlinks from authoritative websites? We will Discuss in our Next Article..